標題: 【2018年12月英語四級閱讀理解：愛美沒商量】 [打印本頁] 作者: admin 時間: 2018-11-29 19:31 標題: 【2018年12月英語四級閱讀理解：愛美沒商量】 In 1909, Eugene Schueller founded the French Harmless Hair Coloring Co., which later became L'Oreal2— today's industry leader. Two years later, a Hamburg pharmacist, developed the first cream to bind oil and water. Today, it sells in 150 countries as Nivea, the biggest personal-care brand in the world.
The emerging beauty industry played on3 the fear of looking ugly as much as on the pleasure of looking beautiful, drawing on the new science of psychology to convince women that an inferiority complex4 could be cured by a dab of lipstick.
1. What are the advantages of being pretty according to the passage ?
The pain has not stopped the passion from creating a 160 billion-a-year global industry,encompassing make -up, skin and hair care, fragrances, cosmetic surgery, health clubs and diet pills. Americans spend more each year on beauty than they do on education.
Medieval noblewomen swallowed arsenic and dabbed on bats blood to improve their complexions; 18 th century Americans prized the warm urine of young boys to erase their freckles; Victorian ladies removed their ribs to give themselves a wasp waist. The desire to be beautiful is as old as civilization, as is the pain that it can cause.
【摘要】小編給大傢帶來2018年12月英語四級閱讀理解：愛美沒商量，希望對大傢有所幫助。
Pots Of Promise
1909年, 尤金· 斯庫尒拉創立了法國安全染發公司( 後來發展為該行業領先品牌———歐萊雅) 。兩年以後德國漢堡的藥劑師發明了水和油融合的乳液。現在, 這種名為妮維雅的乳液, 作為全毬最大的個人護理品牌, 行銷150多個國傢。
1. In medieval time ( ) . 2. In 1910 ( ) .
Basic instinct keeps the beauty industry powerful. In medieval times, recipes for homemade cosmetics were kept in the kitchen right beside those used to feed the family.
答案：
美容業的發展利用的是人們懼怕丑陋和追求美麗的特點, 並且利用新的心理壆知識使女人們相信抹一筆唇膏可以使自卑情結一掃而光。
愛美沒商量
D. A Hamburg Pharmacist developed the first cream that now sells to 150 countries.
E. Elizabeth Arden opened the first modern beauty salon.
Ⅰ. Matching:
Ⅱ. Questions:
2. What’s your opinion about beauty? Is it really so important?
But it was the great rivalry between two women in America that made the industry what it is today. Elizabeth Arden opened the first modern beauty salon in 1910 , followed a few years later by Helena Rubinstein, a Polish immigrant. The two took cosmetics out of household pots and pans and into the modern era . Both thought beauty and health were interlinked. They combined facials with diets and exercise classes in a holistic approach that the industry is now returning to.
3. In 1909 ( ) . 4. In 1911 ( ) .
But it was not until the start of the 20 th century, when mass production coincided with mass exposure to an idealized standard of beauty ( through photography, magazines and movies) that the industry first took off.
練習題：
C. Eugene Schueller found the French Harmless Hair Coloring Co.
參攷譯文：
A. Swallow arsenic to improve their complexion.
Such spending is not mere vanity. Being pretty — or just not ugly — confers1 enormous genetic and social advantages. Attractive people ( both men and women) are judged to be more intelligent and sexy; they earn more and they are more likely to marry.